Built by an MSP founder. Backed by the people MSPs call for advice.

A six-time CRN Channel Chief who started out building an MSP.

Eric leads Partner Experience at Pax8, the team responsible for how MSPs engage with Pax8, from community programs and events to the Partner Advisory Council. He has spent more than 20 years in the IT channel: he started out helping build a top-tier MSP, then held channel leadership roles at Datto and ScalePad. A six-time CRN Channel Chief and a 2025 Channel Partners Circle of Excellence honoree, Eric is focused on helping MSPs grow and make the shift to AI-driven managed services.

Built and sold four technology companies, including an 85-person MSP.

Dave has been building technology businesses since the early 1990s. He helped grow a 12-person VAR into an 85-person, market-leading managed services provider, then sold his stake in 2013 to advise other owners. As CEO of MSP Advisor he works with MSPs across North America, the UK, Europe and Australia on financial operations, service design and delivery, and facilitates MSP peer groups. He co-founded Instrumental, which gives MSPs outsourced accounting and CFO-level guidance, and co-wrote Profit and Growth for MSPs: Dragon Boats, Catamarans, and Superyachts with Robert Wilburn.

Has led executive programs for close to 1,000 of the world’s leading MSPs.

Robert led strategy and growth for MSPs at N-able, where he ran the Business Transformation program and co-created the N-able industry benchmark with Dave Wilkeson. He has developed and led executive programs for close to 1,000 leading MSPs around the world and regularly hosts executive roundtables for some of the largest MSPs anywhere. A global authority on how MSPs grow, he co-wrote Profit and Growth for MSPs and publishes his next book, on growth and marketing, in the spring.

Twenty years running creative, sales, channel and revenue teams in the IT channel.

Rafael leads Lobo GTM, which helps technology vendors and MSPs sharpen their positioning, build partner ecosystems, and line up sales, marketing and channel teams behind the problems customers need solved. His 20 years in the IT channel span revenue leadership, ecosystems and alliances, and creative direction. He is known for turning a go-to-market plan into the campaigns and sales tools a team actually uses.