The sequence engine: enrollment, caps, and exits
A sequence is an ordered set of steps — email, delay, task, or condition — that walks a contact through outreach automatically. "AI sequences and campaigns" covers how the AI drafts the content; this article covers the mechanics underneath: who can build one, how contacts get in, how sends are paced, and how a contact gets out.

Manual vs. AI-built, and who can build one
Every sequence has typed steps under the hood. You can build one from scratch in the sequence builder, or click "Build with AI": describe the goal in plain words and review a full draft — emails, waits, and follow-ups — before anything is saved. Either way, nothing sends until you approve it.
Sales leadership can create, edit, or delete any sequence in the tenant. Anyone with CRM access can build their own — you can only create a sequence under your own name, and you can only edit or delete sequences you created (leadership can touch everything).
Auto-enrollment triggers
Beyond manually enrolling a contact or an audience, a sequence can auto-enroll on a trigger you arm once and forget:
- +A lead is routed — optionally scoped to one named intake form, or any form.
- +A deal enters a specific pipeline stage — enrolls the company's primary contact and links the enrollment to that deal.
- +A tag is applied to a contact — fires the moment that exact tag lands, whether applied by hand or by an import.
Triggered enrollments are silent — no separate notification type fires for them; you'll see the activity on the contact's timeline and in the sequence's own report. Emails from a triggered enrollment send from the mailbox of whoever set up the trigger, exactly like a manual enrollment sends from whoever clicked enroll.
Dedupe and suppression
Before anyone is enrolled — manually, by audience, by CSV list, or by trigger — Current checks three things: is this contact already actively enrolled in this sequence (skipped, no duplicate), does this contact have no email on file (skipped), and has this contact's email been suppressed — bounced or unsubscribed (skipped). A contact who unsubscribes from any sequence is never re-enrolled in that sequence again.
Pacing: business days and the daily cap
| Guardrail | Behavior |
|---|---|
| Business-day scheduling | On by default per sequence — delays skip weekends and your tenant's holiday calendar (the same calendar the project scheduler uses). |
| Daily send cap | 250 sequence emails per mailbox per calendar day. Send #251 isn't an error — it queues to the next business morning. |
Exit conditions
An enrollment exits automatically — never silently stalls — on any of these:
- +A reply is detected from the contact.
- +The contact's email gets suppressed (unsubscribe or hard bounce).
- +The linked deal is won.
- +The linked deal is lost.
- +The contact finishes every step in the sequence (completed).
A condition step can also branch on "no reply after N days" — exit the sequence or continue past it, your choice per step.
Reuse a sequence: duplicate and templates
Open the menu on any sequence row and you can copy it without touching the original.
- +Duplicate — makes a new sequence called "Copy of «name»" with every step copied across in order, config and all.
- +Save as template — files a copy under the Templates tab on the Sequences page. The sequence you saved from keeps running exactly as it was.
- +Use template — creates a brand-new sequence from a saved one, named however you like.
- +New sequence offers "Start from a template" whenever your workspace has one, next to Build with AI and Build manually.
Every copy is created paused, so nothing sends until you switch it on deliberately. The steps come across; the people do not. Enrollments, send history, and auto-enroll triggers are never copied — a copy that inherited a trigger would quietly start enrolling everyone the original was set up to catch.
Reporting and deleting a sequence
Open a sequence's report for a full-screen view of its funnel — sends, opens, replies, and where every enrolled contact currently sits — with replies called out as the headline metric.
